TicketTasker
Transforming Music Festivals into Sustainable & Cost-Effective Experiences for College Students
TEAM
5 Product Designers
Timeline
Jan - Mar 2024
(10 Weeks)
Skills
Product Thinking Interaction Design
Visual Design
DELIVERABLES
High Fidelity Prototype
TicketTasker
TicketTasker
Turning Music Festivals into Sustainable & Cost-Effective Experiences for College Students
Turning Music Festivals into Sustainable & Cost-Effective Experiences for College Students
TEAM
5 Product Designers
Timeline
Jan - Mar 2024
(10 Weeks)
Skills
Product Design
Mobile Design
Product Thinking
DELIVERABLES
High Fidelity Prototype
TEAM
5 Product Designers
Timeline
Jan - Mar 2024
(10 Weeks)
Skills
Product Thinking
Interaction Design
Visual Design
DELIVERABLES
High Fidelity Prototype
THE Problem
THE Problem
College students love attending music festivals. A 2015 Nielsen report shows that individuals aged 18 to 34 represent the largest group of music festival attendees in the U.S., accounting for about 46% of the total.
College students love attending music festivals. A 2015 Nielsen report shows that individuals aged 18 to 34 represent the largest group of music festival attendees in the U.S., accounting for about 46% of the total.
But they face a lot of problems trying to attend...
But they face a lot of problems trying to attend...
But they face a lot of problems trying to attend...
Tickets can be too expensive
They might not have people to go with
Tickets can be too expensive
They might not have someone to go with
Additionally, music festivals are known to have detrimental impacts on the environment where they take place.
Additionally, music festivals are known to have detrimental impacts on the environment where they take place.
how might we Statement
how might we Statement
How might we enhance music festival accessibility for college students while promoting sustainability and facilitating social interactions?
How might we enhance music festival accessibility for college students while promoting sustainability and facilitating social interactions?
OUR solution
OUR solution
To address the issue of high ticket costs for college students and the environmental impact of festivals, my team and I developed TicketTasker. Our app enables college students to earn free tickets by volunteering for eco-friendly tasks, such as trash cleanup, while also making new friends along the way.
To address the issue of high ticket costs for college students and the environmental impact of festivals, my team and I developed TicketTasker. Our app enables college students to earn free tickets by volunteering for eco-friendly tasks, such as trash cleanup, while also making new friends along the way.
RESEARCH
RESEARCH
My ROLE
My ROLE
As a Product Designer on the team, I pitched the Product idea to my teammates to work on for our final solution. I helped with user research, coming up with survey questions, and analyzing insights.
I came up with the key screens and features for the overall flow of the app. I led my team from low-fidelity sketches to come up with high-fidelity flows for the final application.
As a Product Designer on the team, I pitched the Product idea to my teammates to work on for our final solution. I helped with user research, coming up with survey questions, and analyzing insights.
I came up with the key screens and features for the overall flow of the app. I led my team from low-fidelity sketches to come up with high-fidelity flows for the final application.
Competitive Analysis
Competitive Analysis
After examining the competitive landscape, we pinpointed opportunities that our solution could incorporate into our low-fidelity wireframes.
After examining the competitive landscape, we pinpointed opportunities that our solution could incorporate into our low-fidelity wireframes.
Mission: Helping musicians, festivals, and venues make events greener.
Challenges: Poor discoverability, committed to environmental relief, but don’t offer volunteer opportunities
+
Mission: CleanVibes offers volunteer opportunities at music festivals, attracting a young demographic.
Challenges: Relies on Facebook for community building and volunteer connection instead of using its own platform.
Mission: Provide festival news, lineups, reviews, and commentary.
Challenges: Works as a hub to link external volunteer opportunities.
Market Gap:
There is no app that centralizes the best features of these websites
Opportunities:
⭐ Better discoverability through other platforms
⭐ Built-in communication system
⭐ Internal volunteer application process
USer surveys
USer surveys
After analyzing our survey results, we identified two key insights that informed the development of our low-fidelity wireframes.
After analyzing our survey results, we identified two key insights that informed the development of our low-fidelity wireframes.
Even though 38/45 respondents said they wouldn’t attend a music festival alone, 38/45 also were open making friends.
Even though 38/45 respondents said they wouldn’t attend a music festival alone, 38/45 also were open making friends.
This metric revealed the potential for integrating social networking features similar to those in apps like Festigo, which facilitate connections among users attending the same festival.
This metric revealed the potential for integrating social networking features similar to those in apps like Festigo, which facilitate connections among users attending the same festival.
Even though 18/45 respondents had heard about volunteering at music festivals, 44/45 have not volunteered at an event.
Even though 18/45 respondents had heard about volunteering at music festivals, 44/45 have not volunteered at an event.
Although many respondents are aware of volunteering at festivals, few have actually participated. This may be due to unappealing tasks or difficulty in finding available opportunities. Our app aims to address this by serving as a streamlined platform for discovering eco-friendly and enjoyable volunteer opportunities at music festivals.
Although many respondents are aware of volunteering at festivals, few have actually participated. This may be due to unappealing tasks or difficulty in finding available opportunities. Our app aims to address this by serving as a streamlined platform for discovering eco-friendly and enjoyable volunteer opportunities at music festivals.
IDEATION
IDEATION
Determining our key users
Determining our key users
Volunteers
Volunteers
Active volunteers at the music festival that contribute in exchange for a free ticket
Active volunteers at the music festival that contribute in exchange for a free ticket
Task Organizers
Task Organizers
Manage volunteers at the event and ensure they’re doing their tasks
Manage volunteers at the event and ensure they’re doing their tasks
Identifying eco-friendly tasks
Identifying eco-friendly tasks
To uphold our app's commitment to minimizing the environmental impact of music festivals, we identified 3 volunteering tasks that positively contribute to the environment.
To uphold our app's commitment to minimizing the environmental impact of music festivals, we identified 3 volunteering tasks that positively contribute to the environment.
Trash pickup
As a trash pickup volunteer, they play a vital role in protecting the environment. Major festivals generate up to 100 tons of waste daily, and their efforts help keep this trash out of landfills, where it can take decades to decompose.
Clean up
As a cleanup volunteer, they are essential for preserving the environment and ensuring the success of future events by cleaning up after the festival is over.
Trash pickup
Trash pickup
As a trash pickup volunteer, they play a vital role in protecting the environment. Major festivals generate up to 100 tons of waste daily, and their efforts help keep this trash out of landfills, where it can take decades to decompose.
Clean up
Clean up
As a cleanup volunteer, they are essential for preserving the environment and ensuring the success of future events by cleaning up after the festival is over.
Food stands
Food stands
As a volunteer at sustainability-focused food stands, they support vendors using compostable or biodegradable packaging and eliminating single-use plastics. Their efforts are key to reducing waste and enhancing recycling and composting at the festival.
3 Types of experiences
3 Types of experiences
Before Event
Register to volunteer for the festival—whether with friends or solo—sets the stage for an exciting experience
During Event
Engage with fellow volunteers and task organizers through chats, sharing photos, and messaging creates a vibrant atmosphere during the event
After Event
Keep in contact with new friends you just made
Before Event
Register to volunteer for the festival—whether with friends or solo—sets the stage for an exciting experience
During Event
Engage with fellow volunteers and task organizers through chats, sharing photos, and messaging creates a vibrant atmosphere during the event
After Event
Keep in contact with new friends you just made
Low-Fidelity Sketches
Low-Fidelity Sketches
These are some low-fidelity sketches I made to outline the app's key features and visualize the future interface design.
These are some low-fidelity sketches I made to outline the app's key features and visualize the future interface design.
Time-flexible & Eco-friendly Volunteer Opportunities
Rating System
Tiered event system
Group Chats
Ticket Deposit
Tiered Event System
Time-flexible & Eco-friendly Volunteer Opportunities
Rating System
Ticket Deposit
Group Chats
Tiered Event System
Time-flexible & Eco-friendly Volunteer Opportunities
Rating System
Ticket Deposit
Group Chats
Time-flexible & Eco-friendly Volunteer Opportunities
Ticket Deposit
Group Chats
Rating System
Tiered Event System
Key Screens & Flows
Key Screens & Flows
Home Screen
Event Sign-Up flow
Ticketmaster Discoverability flow
My Account screen
Messaging flow
My Events screen
Home Screen
Event Sign-Up flow
Ticketmaster Discoverability flow
My Account screen
Messaging flow
My Events screen
MOOD Board & BRAND KIT
MOOD Board & BRAND KIT
Drawing inspiration from various music festival apps like Ticketmaster and SeatGeek, as well as the vibrant colors and designs of festival posters for events such as Portola and Rolling Loud, we incorporated these lively elements into our logo and brand kit for the final designs in Figma.
Drawing inspiration from various music festival apps like Ticketmaster and SeatGeek, as well as the vibrant colors and designs of festival posters for events such as Portola and Rolling Loud, we incorporated these lively elements into our logo and brand kit for the final designs in Figma.
FINAL DESIGNS
FINAL DESIGNS
Final Prototypes
Final Prototypes
Say Goodbye to Expensive Tickets
Say Goodbye to Expensive Tickets
Our app plans to integrate with Ticketmaster, enabling festival enthusiasts to connect with our platform and volunteer in exchange for free event access.
Our app plans to integrate with Ticketmaster, enabling festival enthusiasts to connect with our platform and volunteer in exchange for free event access.
Message & Make Friends
Message & Make Friends
Our app fosters friendships through volunteering, enabling users to connect with friends and meet new people attending the same events.
Our app fosters friendships through volunteering, enabling users to connect with friends and meet new people attending the same events.
Easily Sign Up for Your Favorite Events
Easily Sign Up for Your Favorite Events
Our app simplifies event sign-up with secure registration, including essential steps like emergency contact details and a ticket deposit.
Our app simplifies event sign-up with secure registration, including essential steps like emergency contact details and a ticket deposit.
Leave a Review with Ease
Leave a Review with Ease
Our app ensures fair promotion for volunteers after event participation, with task organizers providing ratings to help them advance to the next tier.
Our app ensures fair promotion for volunteers after event participation, with task organizers providing ratings to help them advance to the next tier.
CLICK HERE TO SEE OUR FINAL PROTOTYPE
CLICK HERE TO SEE OUR FINAL PROTOTYPE
KEY FEATURES
KEY FEATURES
Building on the low-fidelity sketches I made, here are some of the key features we envisioned as part of our high-fidelity solution, along with additional elements.
Building on the low-fidelity sketches I made, here are some of the key features we envisioned as part of our high-fidelity solution, along with additional elements.
tiered events
to encourage users to keep coming back to volunteer at more exclusive events
sign up with friends
to see if other people you know are attending, and sign up with friends
ticket deposit
to keep volunteers responsible for completing their tasks
favorite events
to keep track of when your favorite festivals post opportunities
fun eco-friendly volunteer tasks
to promote sustainability, redirect where waste goes and alleviate some of the festival cleanup process
sign up with friends
to see if other people you know are attending, and sign up with friends
tiered events
Home
My Events
...
Messages
My Account
to encourage users to keep coming back to volunteer at more exclusive events
favorite events
Tier 1
Steven Dow
4.5
66 friends
Favorited Events
to keep track of when your favorite festivals post opportunities
fun eco-friendly volunteer tasks
to promote sustainability, redirect where waste goes and alleviate some of the festival cleanup process
ticket deposit
to keep volunteers responsible for completing their tasks
REFLECTION
REFLECTION
Key takeaways
Key takeaways
Avoid creating business ideas with names that closely resemble existing ones to prevent confusion and establish a unique identity.
Avoid creating business ideas with names that closely resemble existing ones to prevent confusion and establish a unique identity.
Leverage team members' design strengths and divide user flow tasks early to ensure shared ownership and a cohesive final result.
Leverage team members' design strengths and divide user flow tasks early to ensure shared ownership and a cohesive final result.
Other projects
Other projects
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Increasing Volunteer Participation& Volunteers for HandsOn San Diego
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Streamlining the Application Process for future California Certified Interior Designers
PRODUCT DESIGN • WEB DESIGN • NON-PROFIT WORK